Curiosity Kills

Find a solution to tackle one of America’s many gun violence issues.
By using IKEA’s different stores across the US, we can prevent child gun accidents by talking to curious parents inside furniture where kids find guns. This way, we let parents know that their child’s curiosity is more dangerous than theirs. A free manual in true IKEA style will be available to take home, with instructions on how to store their guns safely for a better everyday.
Ongoing nonprofit initiative created by The One Club for Creativity and MullenLowe.
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